Turning decades of loyalty experience into practical data education.
International loyalty personality of the year 2023
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Why Loyalty?
The loyalty levers that grow your business
Collect meaningful data
Know your customer, not just their transactions. Data turns shoppers into real people with real stories.
Drive incremental sales
Loyalty done right grows revenue, not cost. Engaged customers spend more, more often.
Change customer behaviour
Use loyalty to shape smarter habits, from digital adoption to brand advocacy.
Increase retention
Keep customers coming back. A small lift in retention can mean a big lift in profit.
Support wider business goals
Let loyalty power what matters most, from sustainability to digital growth.
Be truly customer-centric
Use data to improve every interaction and keep your customers at the heart of your brand.
I am an award-winning loyalty professional with years of experience and expertise.
Unlock the potential of customer loyalty with me, an experienced consultant who excels in cultivating enduring customer relationships. Our tried-and-tested systems and strategies are crafted for optimum effectiveness, with a keen emphasis on execution.
Turning decades of loyalty experience into practical data education.
A book for loyalty professionals.
101 Concepts radically simplified.
All proceeds are donated to the Blind Loyalty Trust
Keynote speaker
I am invited to speak professionally as a global thought leader in my field. It’s rewarding to see my insights featured frequently across the world at conferences and business media, where I share my thoughts and expertise on loyalty and customer strategies.
My professional background, combined with my experience as an entrepreneur and executive coach, positions me as an ideal speaker. I’m passionate about empowering and growing market leaders. My knack for translating complex theories into tangible examples resonates well with diverse audiences, making me a sought-after speaker at conferences.
“Rated the best guest speaker, not once, twice, thrice, but four times at our conferences, namely the Loyalty and Rewards Conference & our Online retailing Conferences - Amanda Cromhout adds an immense amount of value to every event that she is a part of.”
Danie HerbstProject Manager, Trade Conferences International
I've worked with the world’s leading brands.
Testimonials
“Amanda Cromhout’s name is synonymous with Loyalty & Rewards. Amanda’s tireless effort by championing the SA Loyalty Awards, the thorough research with the annual industry whitepaper, and being the industry spokesperson on Loyalty & Rewards sets Amanda apart from anyone else. Her dedication and passion for this industry has made her the ‘go to person’ for all things Loyalty.”
Johan MoolmanCEO Sanlam Group Rewards
“Your tireless journey as the ambassador for Blind Loyalty and your contribution to the industry is exceptional, you are the ‘go to’ subject matter expert for both my team and me. Thank you for raising the bar, your contribution to this industry over the last few years has created momentum for the loyalty fraternity. The impact that you have made as a the winner of the International Loyalty Personality of the Year: 2023, enables us South African loyalty professionals to aspire for excellence.”
Fionna RonnieTFG, South Africa
“Awesome! That’s the right word to reflect Truth as our partner, seeing how they put everything together in place under very tight deadlines with great efficiency and good communication skills. Truth truly delivers every commitment they make right from the beginning of the relationship and have become the moment of truth in our company’s loyalty journey.”
Tjhai A EngHead of Marketing & Loyalty, Matahari, Indonesia