Keynote Speaker
Academic Director
Media host
Author
International loyalty personality of the year 2023
Hi, I’m Amanda Cromhout
The CEO and Founder of Truth – a global consultancy headquartered in Cape Town. I serve as the Academic Director of Truth’s international loyalty training academy and was honored as the International Loyalty Personality of the Year – 2023 at The International Loyalty Awards.
Additionally, I am the author of a compelling business-read titled Blind Loyalty – 101 loyalty concepts radically simplified.
I also hold the role of judge on the Asia-Pacific Loyalty Awards, The International Loyalty Awards, and I am the Founder and Judging Chair of The South African Loyalty Awards.
I am also passionate about giving back, I am the Founder of the Blind Loyalty Trust and co-Founder of The KIKA Trust.
Recognised as one of the top 10 promising CEO’s of 2023.
Proud to be a partner of the customer strategy network.
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Blind Loyalty Book
101 LOYALTY CONCEPTS RADICALLY SIMPLIFIED
This book is a must–read for every business professional. This book radically simplifies the complex industry of customer loyalty.
We are in an age where very few have the attention span of more than a swipe of a social media page. So, the idea of two pages per concept – simple and compelling – means even the most distracted may wish to demystify a loyalty concept or two.
“All profits generated through Blind Loyalty will go directly to The Blind Loyalty Trust, to help others who may endure the same terrifying condition as I did in 2022 but be unable to afford the required healthcare to save their eye.”
Amanda CromhoutAuthor and founder of the Blind Loyalty Trust
Testimonials
“In 2011/12 Truth helped Edcon design and launch its successful new loyalty programme. Truth brings a rare combination of skills to the table. We could build Truth’s strong strategic insights and immense knowledge of the loyalty space to design a powerful strategy and programme tailored to the particular needs of Edcon. At the same time, Truth’s practical experience helped us make sure the end result was implementable and achievable for the organisation.”
Ursula KuniEx-Executive Head of BI, Edcon
“Truth has played a fundamental role in paving the way for Virgin Active South Africa to move towards customer centricity. Truth has a great way of applying its experience to any business environment and is able to turn complex and foreign processes into a tangible roadmap. We look forward to continuing our relationship with Truth as they assist us in operationalising our customer centricity strategy.”
Lisa GrosskurthEx-Head of CRM, Virgin Active
“With a direct approach to ‘putting the customer at the centre’, Truth has played a critical role in the development and implementation of the Edgars customer strategy. Truth has an exceptional way of turning insights into tangible action plans, which have had a measurable impact on customer loyalty for our chain.”
Belinda GodfreyEx-Marketing Executive, Edgars
“Truth has helped us restructure New Media to the leading content marketing agency it is today. Amanda has made a positive impact both on our bottom line and on our company ethos. Truth is always on top of new developments in CRM and loyalty and was an early pioneer in this area in the South African marketplace. Combining great professionalism, a partnership approach, a depth of knowledge together with the warmth and humour that Amanda brings to any project makes Truth an outstanding company to work with. It has always been a pleasure.”
Bridget McCarneyEx-Managing Director, New Media
“We have worked with Amanda (and Truth) during nearly two years.
Delphine LagesseGroup Strategic Innovation & Excellence Executive – IBL Ltd
First on our business case and the design of our loyalty strategy, then as advisor in terms of implementation of the recommendations and management of our technology partner. Their expertise, their focus on always creating the best customer value proposition and the quality of advice allowed us to design and launch a successful multi-partner loyalty programme. We particularly valued their approach to client caring. It is the kind of boutique consulting firm that makes the client feel important and looked after. Their availability, flexibility, willingness and capacity to go the extra mile for us were definitively their main strengths and much appreciated. All these qualities make Truth an outstanding company to work with! Thank you very much for your continuous support and great collaboration.”
“We have worked together on a number of projects, including some really great and insightful research I have commissioned from Amanda and her team. Amanda (and her team at Truth) are agile, highly knowledgeable, professional, super to get on with and I thoroughly enjoy working with and learning new insights from her. Anyone in the customer facing game that is serious about achieving superb customer experience should hook up with Amanda and learn a few new tricks.”
Carlos SimoesExecutive: Strategic Business Development, FNB eBucks
I've worked with the world’s leading brands.
