Global whitepapers

The 2024 study continues to track changes in customer loyalty and the Australian loyalty programme landscape, building on trends and insights released in previous studies.

The 2024 report continues exploring critical obstacles, unfolding trends, investment focal points, and the loyalty marketing aspirations outlined by their participants by offering an unfiltered insight into the trajectory of loyalty in 2024 and beyond.

The Global Customer Loyalty Report 2024 was built on survey data from over 600 CMOs and loyalty experts, who shared insights on how loyalty strategy will transform over the next three years.

This report looks at the great insight in a loyalty customer data base. The report delves into the customer behaviour and how customers say they will spend more with brands that they are loyal to and much more.

In this year’s ‘What the British Want’ series, the paper aims to help loyalty marketers everywhere to understand what loyalty in Britain really looks like now, what people want and what the best are up to.

Through primary research with YouGov this paper dives into loyalty membership, appeal and impact across 24 European markets with a deep dive into 10 European markets with commentary from in-market experts as well as 3 world class case-studies.