On this episode of the Loyalty Stories Podcast, Michelle Ellicott-Taylor, Global Head of Partnerships at Antavo is joined by Amanda Cromhout, Founder and CEO of Truth, Author of Blind Loyalty. During their discussion, they dive into Amanda’s favourite loyalty programmes, from British Airways and Vodacom, and all the reasons why these two programs stand out (including non-transactional rewards).
Key Takeaways from Loyalty Stories 18:
- Why Amanda is super proud of the wiiv Rewards coalition programme
- The reasons why simplification is absolutely mission-critical in loyalty programmes
- Stand-out strategy moments from brands like Starbucks and Lacoste
