Description
A comprehensive 2-day masterclass that covers the following:
Module 1: Programme strategy & data insights
Module 2: Programme audit
Module 3: Programme design
Module 4: Research & concept testing
Module 5: Member engagement
Module 6: Technology platforms
Module 7: Business case / commercials
Module 8: Project implementation
Module 9: Programme management & KPIs
Module 10: Loyalty industry excellence
FINAL ASSESSMENT & GRADUATION
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