I am very proud to be one of the authors contributing to this world-class educational text book on digital marketing. Chapter 6: CUSTOMER CENTRICITY – by Amanda Cromhout.
Other topics include:
* Content marketing (with AI tips and tools)
* Data protection and privacy (POPIA)
* Starting your online business
* Doing Digital Research
* Integrating traditional and digital media
* Securing influencers and more, this textbook equips readers with the knowledge and skills to thrive in the digital world.
The textbook is now available, in South Africa, through print (R780) and as an eBook (R702). 📖 ISBN: 978-0-627-04183-9
💡 Let’s pave the way for a future where academia and industry work hand in hand.
