CUSTOMER DATA
- The three key types of data you need: demographic, psychographic, and behavioural
- How to identify and communicate with your high-value customers—those who drive up to 80% of your revenue
Testimonials
“If Truth asked me the NPS question, regarding recommending this course to colleagues, I would choose an 11. For anyone wanting to learn about and/or refine their current skills in loyalty, rewards and loyalty programmes, I would certainly urge you to sign up for the 6 week course. Four colleagues and I signed up for the course and it was challenging, yet so satisfying. We have been delighted as clients. I’ve learnt that if you want to become an expert, learn from the best.”
Natasha DorenEx-Financial Services Executive, Multiply
“It’s insightful. It’s challenging. Encouraging. And rewarding! Thank you to Amanda and the Truth team for a proper deep-dive into the world of customer loyalty. The UBU team has gained valuable knowledge and insights that certainly help lay the foundations for how to best attract customers, and keep them coming back for more!”
Adele GroenendaalEx-Head of Content, UBU International
“I’d just like thank Amanda and the Truth Team for an exceptional course they have put together! I would recommend this course to anyone who has an interest in Loyalty Programmes and wants to understand the core principles of how best to design and implement a loyalty platform that drives the results you looking for! A highly recommended course, thank you!”
Matt KoningTLC Marketing
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