Description
In this video, you’ll learn how to build a profitable data strategy that works—no matter your business size or sector. Whether you operate in retail, hospitality, beauty, or e-commerce, this session will show you:
The three key types of data you need: demographic, psychographic, and behavioural
Hands-on techniques for collecting, processing, and using customer data
Why focusing on retention beats acquisition for long-term profitability
How to identify and communicate with your high-value customers—those who drive up to 80% of your revenue
This video is part of my Data Document Course, where I guide you step-by-step on how to collect, process, and engage with your customers in meaningful ways to maximise loyalty and business growth.
Start building your data advantage today.
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