Today’s Blind Loyalty Challenge is with Andy Choi, Founder & CEO of Do Good Points.
As Amanda says in this challenge, this is one to watch and bottle up all the incredible insights!
This insightful 8-minute challenge is definitely worth a listen and covers:
✅ The role of loyalty in sustainability and social impact: ‘what it takes to build a better world is the act of loyalty. Being loyalty to our environment, to society and to humanitarian efforts.’
✅ The importance of non-transactional rewards: Programmes need to be intentional and genuine, whether it’s through transactional or non-transactional rewards.’
✅ Commercial return on non-transactional rewards: there is always a quantitative and qualitative element to be shown. Do Good Point’s philosophy is ‘ the business of doing good should drive profit with purpose.’
Watch our #blindloyaltychallenge for loyalty insights with Andy 💡
