International loyalty personality of the year 2023
Blind Loyalty Book
101 LOYALTY CONCEPTS RADICALLY SIMPLIFIED
We are in an age where very few have the attention span of more than a swipe of a social media page. So, the idea of two pages per concept – simple and compelling – means even the most distracted may wish to demystify a loyalty concept or two.
Blind Loyalty walks you through five sections: 1. loyalty strategy and data; 2. loyalty programme design; 3. industry excellence; 4. launching and managing a loyalty programme; and 5. concluding thoughts.
Everything in life needs simplifying. I have committed to writing this book to radically simplify the complexity of loyalty. At my loyalty consultancy firm, Truth, we work tirelessly at simplifying everything for our clients and they say they love our unpretentious and direct approach. We are in an age where very few have the attention span of more than a swipe of a social media page. So, the idea of two pages per concept – simple and compelling – means even the most distracted may wish to demystify a loyalty concept or two.
“All profits generated through Blind Loyalty will go directly to The Blind Loyalty Trust, to help others who may endure the same terrifying condition as I did in 2022 but be unable to afford the required healthcare to save their eye.”
Amanda CromhoutAuthor and founder of the Blind Loyalty Trust
“I loved the format and comprehensive nature of Blind Loyalty. In an industry full of jargon, Amanda does an admirable job of explaining the principles and subtleties of the loyalty business. Blind Loyalty is a great reference and check point for any loyalty professional.”
Bryan PearsonFormer CEO of LoyaltyOne and AirMiles Canada
“I honestly wish I’d had this book on day one of my career. If you want your loyalty programme to achieve its extraordinary potential, this book is your perfect partner!”
Paula ThomasFounder and CEO Let’s Talk Loyalty & Loyalty TV
“One of the most important topics for any consumer business right now is loyalty and how to navigate it – it’s also complex and multi-faceted. When you face so many choices, it pays to have the best guide available: this is where Amanda excels. Blind Loyalty is an outstanding playbook, for both old and new professionals across the loyalty landscape.”
Rob McDonaldChief Commercial Officer, IAG Loyalty
“Amanda's deep understanding of loyalty programmes globally puts her at the nexus of some of the most creative and successful offerings in the world. This book provides a window into a world that to most of us is as complex as it is confounding. Blind Loyalty will help you think differently about how best to engage your customer and keep them hooked.”
Bruce WhitfieldSouth Africa’s leading business journalist, author and broadcaster