Blind Loyalty Challenge with the South African Loyalty Awards Industry Personality of the Year, Fionna Ronnie. Fionna is the Head of Customer & Loyalty at The Foschini Group.
This insightful 9-minute challenge is definitely worth a listen and covers:
✅ Fashion & beauty retail rewards: A huge shoutout to Sephora: “Sephora almost becomes part of your lifestyle.” Another programme to admire and shoutout to is Emirates.
✅ Return on Investment through gamification: “Your intent needs to be clear on what you want to achieve.”
✅ Non-transactional activities to drive change: TFG drives covert offerings through non-transactional activities, as well as emotional loyalty.
Watch our #blindloyaltychallenge for loyalty insights with Fionna 💡
