Join our CEO, Amanda Cromhout, who talks through loyalty misconceptions with Iain Pringle on Loyalty Wired. The discussion focuses on how customer #churn is so often incorrectly measured and the danger of working with loyalty performance averages. It can create havoc in your organisation.
Whilst this podcast is titled ‘The Airline Episode’, it also unpacks different aspects of loyalty including loyalty in restaurants amongst other insightful loyalty nuggets.
