Everyone talks about customer data being “the new oil”, but how do you actually acquire it and use it to build a more profitable business?
In this video, we explore how businesses of all sizes, from single-location stores to global corporations, can successfully gather and leverage customer data to drive smarter marketing, stronger retention, and deeper customer relationships.
Here’s what I cover in the video:
– The types of data you should be collecting: demographic, psychographic, and behavioral
– Practical methods for data collection, processing, and engagement
– Why retention outperforms acquisition in driving long-term profitability
– How to segment and communicate with your most valuable customers—the ones who generate up to 80% of your revenue
Discover the real ROI of a strong data strategy, even for small businesses.
Whether you’re in retail, hospitality, beauty, or e-commerce, this video will equip you with the tools and mindset to enhance your marketing, strengthen customer loyalty, and grow your business, starting with data.
This topic is part of my data document, where I guide you step-by-step on how to collect, process, and engage with all types of customer data for profitable business growth.
