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Dive into the world of loyalty mastery

and create a thriving future for your business.

Become a loyalty expert.

Mentorship | Online courses | In-person training

Online Diploma in Loyalty - CADipL™

$599/ Once-off
  • 6 weeks time
  • Lifetime access
  • Free e-book copy of Blind Loyalty: 101 Loyalty concepts radically simplified

ONLINE SHORT COURSE IN DATA

Truth’s 3-week online course in customer loyalty data will help you demystify the complexity associated with collecting and analysing customer data. We will help you identify key tactics to get you out the startng blocks to understand & leverage your customer data and share inspiring local and global case studies with you. The online course is on demand and can be started at any time throughout the year.

TWO DAY LOYALTY MASTERCLASS

Diploma in loyalty: Truth’s 2 day Masterclass in loyalty is aimed at providing individuals & businesses with an in-depth understanding of the loyalty industry including loyalty best practice, trends & how to build a compelling loyalty programme for your business.

TAILORED IN-HOUSE TRAINING

If you require in-house training with a bespoke industry focus, we will bring our expertise to your office for a tailored, team-training loyalty experience.

Loyalty Stories 18: The Value in Honesty and Simplicity- Amanda Cromhout

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On this episode of the Loyalty Stories Podcast, Michelle Ellicott-Taylor, Global Head of Partnerships at Antavo is joined by Amanda Cromhout, Founder and CEO of Truth, Author of Blind Loyalty. During their discussion, they…

Global whitepapers

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I have curated the global whitepapers that explore different aspects of loyalty programmes and provide a comprehensive view of the current state of loyalty programs, best practices for their design…

South Africa Whitepaper

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As CEO of Truth, Truth & BrandMapp have proudly delivered loyalty insights over the last 8 years. This whitepaper analyses the changing consumer attitudes towards loyalty programmes in South Africa…

Testimonials

“I found the course extremely invaluable. It explains all facets of loyalty and how they come together to create the stickiness we all so desperately chase as loyalty experts.”

Chad BackstromClicks Clubcard

“It’s insightful. It’s challenging. Encouraging. And rewarding! Thank you to Amanda and the Truth team for a proper deep-dive into the world of customer loyalty. The UBU team has gained valuable knowledge and insights that certainly help lay the foundations for how to best attract customers, and keep them coming back for more!”

Adele GroenendaalEx-Head of Content, UBU International

“Truth has a deep knowledge of the local and international loyalty landscape, and has made a considerable contribution to the local industry with the whitepaper which it publishes annually. Through Truth’s learning academy, they provide world-class loyalty training and development and through podcasts and the Leaders in Loyalty Summit,
Truth is instrumental in bringing together key stakeholders to share insights to the loyalty industry.”

Fayelizabeth FosterHead of Loyalty & Rewards Standard Bank

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