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An insightful and inspiring keynote from industry guru Amanda Cromhout CADipL set the tone for a great event.” 

Dr Nejib Ben Kheder

EMIRATES

International loyalty personality of the year 2023
Announced as most Inspirational Speakers to Follow, 2025 by EliteX

Keynote speaker

I am invited to speak professionally as a global thought leader in my field. It’s rewarding to see my insights featured frequently across the world at conferences and business media, where I share my thoughts and expertise on loyalty and customer strategies.

My professional background, combined with my experience as an entrepreneur and executive coach, positions me as an ideal speaker. I’m passionate about empowering and growing market leaders. My knack for translating complex theories into tangible examples resonates well with diverse audiences, making me a sought-after speaker at conferences.

Comarch User Group 26

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Six things the world's best loyalty minds are talking about right now I've been in Kraków this week, on stage at the Comarch User Group 26 with Paula Thomas and…

Marketing Indaba 2026

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Data is no longer optional. It is the foundation of growth. The smartest businesses are doing three things right now: They are using customer data more effectively. They are investing…

Hyderabad, India. Loyalty Juggernaut’s Client Advisory Board (CAB).

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Hyderabad, India. Loyalty Juggernaut’s Client Advisory Board (CAB). Following my previous keynote on innovation and trends, I delivered a keynote this year on the efficacy of loyalty when it is…

Loyalty in motion

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bp Rewards just turned one. From day one our focus was simple: design a loyalty programme that drives measurable customer value and delivers meaningful results for bp. In 12 months…

Academic Director

At Truth, I am proud to lead an array of education and training opportunities through Truth’s Customer Academy. This academy serves as our knowledge-sharing center, where I, along with my team, share our expertise and insights in the fields of loyalty and CRM.

Through interactive workshops, internship and mentorship programs, online courses, professional speaking events, client-focused workshops, and business networking sessions, I am dedicated to bringing you the best in all things loyalty and CRM. By incorporating compelling global and South African case studies, we bring to life the strategies and theories that help simplify the relatively complex world of loyalty and CRM for our industry.

We offer the following educational offerings:

Online short course in loyalty (Diploma in Loyalty) and data
Two day masterclass – Diploma in Loyalty
Tailoured in-house training – Diploma in Loyalty

Our Diploma in loyalty courses are externally certified by CPD (continuous professional development)

Whitepaper 2025/6

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Truth & BrandMapp Loyalty Whitepaper 2025/6: A Decade of South African Consumer Loyalty Insights The Truth & BrandMapp Loyalty Whitepaper 2025/6 marks the tenth edition of South Africa’s most comprehensive…

Whitepaper 2024/5

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I’m pleased to share another insightful whitepaper with the loyalty industry. This is the 9th edition of the Truth and BrandMapp Loyalty Whitepaper, which reveals that more than 4 out…

Digital Marketing: A South African Perspective

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I am very proud to be one of the authors contributing to this world-class educational text book on digital marketing. Chapter 6: CUSTOMER CENTRICITY - by Amanda Cromhout. Other topics…

Blind Loyalty Challenge

The Blind Loyalty Challenge is where I interview global loyalty masters to gain industry insights. The interviews are 7 – 10 minutes of questions asked and answered in a fun, rapid and energetic way.

In the media

Fuel rewards in South Africa

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Fuel rewards in South Africa: what the data tells us about a sector that got serious about loyalty You pull into a petrol station. You haul out your cards. You…

The Money Show: “Why brands turn to Amanda Cromhout for loyalty programmes?”

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The Money Show, hosted by award-winning journalist Stephen Grootes, brings together leading thinkers, business leaders and newsmakers to explore the economic and commercial forces shaping our world. In this episode,…

Loyalty in motion

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bp Rewards just turned one. From day one our focus was simple: design a loyalty programme that drives measurable customer value and delivers meaningful results for bp. In 12 months…

South African Loyalty Awards 2025

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Congratulations to all the winners of the 2025 South African Loyalty Awards, presented to conclude the first day of the International Leaders and Loyalty Summit. Headline award winners The flagship…

OM of the year 2025

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To be named Old Millfieldian of the Year by the Old Millfieldian Society is one of the greatest honours I could have ever imagined. Standing on stage alongside an Olympic…

Carte Blanche

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'Is it worth the swipe' I was honored to be featured on Sunday’s Carte Blanche episode, where I spoke with Claire Mawisa about whether loyalty is really worth the swipe.…

Health of the Nation Podcast

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The truth about loyalty: How rewards programs can help (or hurt) your wallet Hosted by Claire Mawisa, in this episode of the Health of the Nation Podcast, Dis-Chem Pharmacies CEO…

Loyalty Wired – Newscast 16 – The Airline Episode

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Join our CEO, Amanda Cromhout, who talks through loyalty misconceptions with Iain Pringle on Loyalty Wired. The discussion focuses on how customer #churn is so often incorrectly measured and the…

The Modern Loyalty Blueprint

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Turning Customer Loyalty Into Customer Lifetime Value It is with great pleasure that I have been asked to write a forward for this eBook by The Loyalty People and Marigold.…

Loyalty Program Trends 2025

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Is there such a thing as a crystal loyalty ball? My view of the future of loyalty covers these 3 topics: 1. Fun, 2. Consolidation, 3. Authenticity / purpose. Life…

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