Keynote speaker
I am invited to speak professionally as a global thought leader in my field. It’s rewarding to see my insights featured frequently across the world at conferences and business media, where I share my thoughts and expertise on loyalty and customer strategies.
My professional background, combined with my experience as an entrepreneur and executive coach, positions me as an ideal speaker. I’m passionate about empowering and growing market leaders. My knack for translating complex theories into tangible examples resonates well with diverse audiences, making me a sought-after speaker at conferences.
Hyderabad, India. Loyalty Juggernaut’s Client Advisory Board (CAB). Following my previous keynote on innovation and trends, I delivered a keynote this year on the efficacy of loyalty when it is…
bp Rewards just turned one. From day one our focus was simple: design a loyalty programme that drives measurable customer value and delivers meaningful results for bp. In 12 months…
On day two of Loyalty Connect Global in Dubai, I had the privilege of delivering a keynote on a topic that sits at the heart of every loyalty professional’s agenda:…
For the second year running, I had the privilege of attending Loyalty Connect Global in Dubai, an event that continues to bring together the most innovative minds and transformative ideas…
Academic Director
At Truth, I am proud to lead an array of education and training opportunities through Truth’s Customer Academy. This academy serves as our knowledge-sharing center, where I, along with my team, share our expertise and insights in the fields of loyalty and CRM.
Through interactive workshops, internship and mentorship programs, online courses, professional speaking events, client-focused workshops, and business networking sessions, I am dedicated to bringing you the best in all things loyalty and CRM. By incorporating compelling global and South African case studies, we bring to life the strategies and theories that help simplify the relatively complex world of loyalty and CRM for our industry.
We offer the following educational offerings:
Online short course in loyalty (Diploma in Loyalty) and data
Two day masterclass – Diploma in Loyalty
Tailoured in-house training – Diploma in Loyalty
Our Diploma in loyalty courses are externally certified by CPD (continuous professional development)
I’m pleased to share another insightful whitepaper with the loyalty industry. This is the 9th edition of the Truth and BrandMapp Loyalty Whitepaper, which reveals that more than 4 out…
I am very proud to be one of the authors contributing to this world-class educational text book on digital marketing. Chapter 6: CUSTOMER CENTRICITY - by Amanda Cromhout. Other topics…
On this episode of the Loyalty Stories Podcast, Michelle Ellicott-Taylor, Global Head of Partnerships at Antavo is joined by Amanda Cromhout, Founder and CEO of Truth, Author of Blind Loyalty. During their discussion, they…
Blind Loyalty Challenge
The Blind Loyalty Challenge is where I interview global loyalty masters to gain industry insights. The interviews are 7 – 10 minutes of questions asked and answered in a fun, rapid and energetic way.
This Blind Loyalty Challenge is with Erin Murray, Chief Marketing Officer at Loyalty Status Co. ✅ The ways in which tiering and status motivate change in behaviour ✅ Erin’s favourite…
Want a fun way to learn about loyalty? Listen to the Blind Loyalty Challenge I host to gain insights from loyalty masters across the globe. 7 - 10 minutes of…
Bringing you the first Blind Loyalty Challenge for 2025, with a slightly new spin and question added! First up is Charlie Hills, Chief Strategy Officer at Mando. ✅ Sustainability and…
In the media
bp Rewards just turned one. From day one our focus was simple: design a loyalty programme that drives measurable customer value and delivers meaningful results for bp. In 12 months…
Congratulations to all the winners of the 2025 South African Loyalty Awards, presented to conclude the first day of the International Leaders and Loyalty Summit. Headline award winners The flagship…
To be named Old Millfieldian of the Year by the Old Millfieldian Society is one of the greatest honours I could have ever imagined. Standing on stage alongside an Olympic…
'Is it worth the swipe' I was honored to be featured on Sunday’s Carte Blanche episode, where I spoke with Claire Mawisa about whether loyalty is really worth the swipe.…
The truth about loyalty: How rewards programs can help (or hurt) your wallet Hosted by Claire Mawisa, in this episode of the Health of the Nation Podcast, Dis-Chem Pharmacies CEO…
Join our CEO, Amanda Cromhout, who talks through loyalty misconceptions with Iain Pringle on Loyalty Wired. The discussion focuses on how customer #churn is so often incorrectly measured and the…
Turning Customer Loyalty Into Customer Lifetime Value It is with great pleasure that I have been asked to write a forward for this eBook by The Loyalty People and Marigold.…
Is there such a thing as a crystal loyalty ball? My view of the future of loyalty covers these 3 topics: 1. Fun, 2. Consolidation, 3. Authenticity / purpose. Life…
By any measure, Amanda Cromhout’s career trajectory is nothing short of remarkable. The CEO and Founder of Truth, an acclaimed loyalty consultancy, Cromhout has spent time shaping the loyalty landscape…
What does it take to be a Leader in Loyalty? The line up of speakers and panelists at the International Leaders in Loyalty Summit in Cape Town showcased the very…
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