Listen to my interview with Kia Abbott, Chief of Customer Value, Virgin Active Group
1) Member programs makes the link between loyalty and the customer
2) Emotional loyalty is focusing on what the customer really wants and needs
3) Most important KPI = measuring events that would not have happened without the loyalty program
Learn about loyalty in this insightful 8-minute challenge and covers:
– Loyalty programs give you the ability to link intrinsic value back to the customer but if the fundamentals are not there, a loyalty program can not save you
– What members really want
– Creating behaviour and events that would not have happened if it was not for the loyalty program
The importance of having active members and interacting with your customers frequently
– Once customers redeem their rewards they tend to spend 5 times more with your brand and the frequency goes up!
– It is the little gestures that makes the impact and creates more loyalty from customers
Follow me for greater insights on how to gain loyalty from your customers.
#loyaltyprogram #customerinsights #loyalty #businesssuccess #businessgrowth #customerloyalty #marketingtips #marketingstrategy #businessstrategy #loyaltyprogramtips #loyaltyexpert #rewardsprogram
