For the second year running, I had the privilege of attending Loyalty Connect Global in Dubai, an event that continues to bring together the most innovative minds and transformative ideas in the loyalty industry. This year, I had the honour of moderating a panel discussion featuring two of the most progressive loyalty brands operating today.
Joining me on stage was Rob Pope from Myer One, the award-winning loyalty program of Myer, one of Australia’s most established department stores. Myer One stands out as one of the world’s best retail loyalty programs, and Rob shared compelling insights on how retail brands can use data and technology to deepen customer relationships and drive measurable results.
Also on the panel was Amélie Brechoire from Accor Live Limitless (ALL), the renowned loyalty program from global hospitality leader Accor. Amélie brought a fascinating perspective from the travel and hotel sector, speaking to how Accor is continuously evolving its loyalty offering to deliver personalised, emotionally resonant experiences for guests around the world.
Our discussion explored the core technology enablers that underpin modern loyalty success, ranging from flexible platform architecture to real-time data capabilities and seamless integration across channels. Both Rob and Amélie stressed how vital it is to have a scalable, adaptive tech foundation to support today’s fast-changing customer expectations.
We also delved into the increasing importance of personalisation in loyalty programs. No matter the industry, customers now expect relevance, whether it’s personalised rewards, tailored messaging, or intuitive customer journeys. Loyalty programs must step up to meet that expectation or risk becoming irrelevant.
What made this panel truly inspiring was hearing how these two world-class brands, each from vastly different sectors, are united in their commitment to taking loyalty to the next level. They’re not just running programs; they’re building ecosystems of value, trust, and emotional connection.
