Online Diploma in Loyalty - CADipL™
$599/ Once-off
- 6 weeks time
- Lifetime access
- Free e-book copy of Blind Loyalty: 101 Loyalty concepts radically simplified
ONLINE SHORT COURSE IN DATA
Truth’s, my customer loyalty consultancy, 3-week online course in customer loyalty data will help you demystify the complexity associated with collecting and analysing customer data. We will help you identify key tactics to get you out the startng blocks to understand & leverage your customer data and share inspiring local and global case studies with you. The online course is on demand and can be started at any time throughout the year.
TWO DAY LOYALTY MASTERCLASS
Diploma in loyalty: Truth’s, my customer loyalty consultancy, 2 day Masterclass in loyalty is aimed at providing individuals & businesses with an in-depth understanding of the loyalty industry including loyalty best practice, trends & how to build a compelling loyalty programme for your business. I am the master trainer at this training event.
TAILORED IN-HOUSE TRAINING
If you require in-house training with a bespoke industry focus, we will bring our expertise to your office for a tailored, team-training loyalty experience. I am the master trainer at this training event.
Testimonials
“I found the course extremely invaluable. It explains all facets of loyalty and how they come together to create the stickiness we all so desperately chase as loyalty experts.”
Chad BackstromClicks Clubcard
“It’s insightful. It’s challenging. Encouraging. And rewarding! Thank you to Amanda and the Truth team for a proper deep-dive into the world of customer loyalty. The UBU team has gained valuable knowledge and insights that certainly help lay the foundations for how to best attract customers, and keep them coming back for more!”
Adele GroenendaalEx-Head of Content, UBU International
“Truth has a deep knowledge of the local and international loyalty landscape, and has made a considerable contribution to the local industry with the whitepaper which it publishes annually. Through Truth’s learning academy, they provide world-class loyalty training and development and through podcasts and the Leaders in Loyalty Summit,
Fayelizabeth FosterHead of Loyalty & Rewards Standard Bank
Truth is instrumental in bringing together key stakeholders to share insights to the loyalty industry.”
Sign up to my newsletter
For the latest industry insights.
Blind Loyalty Book
101 LOYALTY CONCEPTS RADICALLY SIMPLIFIED
We are in an age where very few have the attention span of more than a swipe of a social media page. So, the idea of two pages per concept – simple and compelling – means even the most distracted may wish to demystify a loyalty concept or two.
Blind Loyalty walks you through five sections: 1. loyalty strategy and data; 2. loyalty programme design; 3. industry excellence; 4. launching and managing a loyalty programme; and 5. concluding thoughts.
Everything in life needs simplifying. I have committed to writing this book to radically simplify the complexity of loyalty. At my loyalty consultancy firm, Truth, we work tirelessly at simplifying everything for our clients and they say they love our unpretentious and direct approach. We are in an age where very few have the attention span of more than a swipe of a social media page. So, the idea of two pages per concept – simple and compelling – means even the most distracted may wish to demystify a loyalty concept or two.
“All profits generated through Blind Loyalty will go directly to The Blind Loyalty Trust, to help others who may endure the same terrifying condition as I did in 2022 but be unable to afford the required healthcare to save their eye.”
Amanda CromhoutAuthor and founder of the Blind Loyalty Trust
“I loved the format and comprehensive nature of Blind Loyalty. In an industry full of jargon, Amanda does an admirable job of explaining the principles and subtleties of the loyalty business. Blind Loyalty is a great reference and check point for any loyalty professional.”
Bryan PearsonFormer CEO of LoyaltyOne and AirMiles Canada
“I honestly wish I’d had this book on day one of my career. If you want your loyalty programme to achieve its extraordinary potential, this book is your perfect partner!”
Paula ThomasFounder and CEO Let’s Talk Loyalty & Loyalty TV
“One of the most important topics for any consumer business right now is loyalty and how to navigate it – it’s also complex and multi-faceted. When you face so many choices, it pays to have the best guide available: this is where Amanda excels. Blind Loyalty is an outstanding playbook, for both old and new professionals across the loyalty landscape.”
Rob McDonaldChief Commercial Officer, IAG Loyalty
“Amanda's deep understanding of loyalty programmes globally puts her at the nexus of some of the most creative and successful offerings in the world. This book provides a window into a world that to most of us is as complex as it is confounding. Blind Loyalty will help you think differently about how best to engage your customer and keep them hooked.”
Bruce WhitfieldSouth Africa’s leading business journalist, author and broadcaster