Description
Amanda Cromhout is one of the most experienced strategic and marketing minds in the loyalty industry. Recognised as International Loyalty Personality of the Year, she breaks down the complexity of 101 loyalty concepts in Blind Loyalty. Blind Loyalty walks you through five sections: 1. loyalty strategy and data; 2. loyalty programme design; 3. industry excellence; 4. launching and managing a loyalty programme; and 5. concluding thoughts.
“I have wanted to write a book about loyalty for a while now, but just couldn’t find the right angle to differentiate it in any way. In 2022, I was struck by a terrifying eye condition which left me blind in my right eye and in extreme pain for three months. Ironically, the vision for writing Blind Loyalty came to me there and then, out of my blindness.
Everything in life needs simplifying. I have committed to writing this book to radically simplify the complexity of loyalty. At my loyalty consultancy firm, Truth, we work tirelessly at simplifying everything for our clients and they say they love our unpretentious and direct approach. We are in an age where very few have the attention span of more than a swipe of a social media page. So, the idea of two pages per concept – simple and compelling – means even the most distracted may wish to demystify a loyalty concept or two.
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