Blind Loyalty Challenge

Bringing you the first Blind Loyalty Challenge for 2025, with a slightly new spin and question added! First up is Charlie Hills, Chief Strategy Officer at Mando.

✅ Sustainability and its relevance to loyalty
✅ Loyalty partnerships and a shout-out to many incredible partnerships out there: VeryMe rewards from Vodafone with 20-30 partner rewards, Tesco ClubCard who have a brilliant value exchange through partners, Marriott Bonvey leveraging brand sponsorship partners through Marriott moments, Shell Go+ with the Ferrari partnership… the list goes on!
✅ A discussion about whether data legislation like GDPR can be applied equally across Europe and a great example from IKEA Family.

Blind Loyalty Challenge with Aaron Dauphinee, Chief Marketing Officer at The Wise Marketer Group.

This insightful 13-minute challenge is definitely worth a listen and covers:
✅ Retail industry that is responsive to loyalty: “Clothing and footwear retailers & apparel.” A shoutout to Nike and the different interactions that they have created for customers such as using gelocation to only stock the colours and types of shoes that customers in that area are looking to buy.
✅ A big challenge in launching a loyalty programme: “Setting realistic expectations about customer’s behavioural change and what that looks like over time, and managing those expectations correctly.”
✅ Data privacy and are companies doing enough to protect data: “It depends on location, some are doing it very well and others are not, based on the legislation rules in their region. As loyalty marketers, we need to do better and protect the consumer first.”

Watch our #blindloyaltychallenge for loyalty insights with Aaron 💡

Blind Loyalty Challenge with the South African Loyalty Awards Industry Personality of the Year, Fionna Ronnie. Fionna is the Head of Customer & Loyalty at The Foschini Group.

This insightful 9-minute challenge is definitely worth a listen and covers:
✅ Fashion & beauty retail rewards: A huge shoutout to Sephora: “Sephora almost becomes part of your lifestyle.” Another programme to admire and shoutout to is Emirates.
✅ Return on Investment through gamification: “Your intent needs to be clear on what you want to achieve.”
✅ Non-transactional activities to drive change: TFG drives covert offerings through non-transactional activities, as well as emotional loyalty.

Watch our #blindloyaltychallenge for loyalty insights with Fionna 💡

Today’s Blind Loyalty Challenge is with Ernie Harker, Professional Speaker in Branding.

This insightful 7-minute challenge is definitely worth a listen and covers:
✅ An example of terrible customer experience while simply trying to buy a sandwich
✅ The power of loyalty in the broader brand & strategy space: “What can organisations offer as rewards that are unique to their organisation?”
✅ A recommended business read: “The four hour work week, by Tim Ferris.”

Blind Loyalty – 101 loyalty concepts radically simplified, is available now on www.amandacromhout.com/author or directly from Amazon.

Listen to my interview with Kia Abbott, Chief of Customer Value, Virgin Active Group

1) Member programs makes the link between loyalty and the customer
2) Emotional loyalty is focusing on what the customer really wants and needs
3) Most important KPI = measuring events that would not have happened without the loyalty program

Learn about loyalty in this insightful 8-minute challenge and covers:
– Loyalty programs give you the ability to link intrinsic value back to the customer but if the fundamentals are not there, a loyalty program can not save you
– What members really want
– Creating behaviour and events that would not have happened if it was not for the loyalty program

The importance of having active members and interacting with your customers frequently
– Once customers redeem their rewards they tend to spend 5 times more with your brand and the frequency goes up!
– It is the little gestures that makes the impact and creates more loyalty from customers

Follow me for greater insights on how to gain loyalty from your customers.

#loyaltyprogram #customerinsights #loyalty #businesssuccess #businessgrowth #customerloyalty #marketingtips #marketingstrategy #businessstrategy #loyaltyprogramtips #loyaltyexpert #rewardsprogram

The Blind Loyalty Challenge with Quaniet Jakoet, Head of Loyalty & Payment Solutions at Vivo Energy.

This insightful 8-minute challenge is definitely worth a listen and covers:
✅ The biggest challenge in the fuel industry and in fuel rewards: ‘Margins are slim in fuel, so personalisation beyond points & rewards is key and conveying the perceived value for loyalty members.’
✅ The industry most responsive to loyalty: ‘The retail industry, because of how they can react and offer huge value to members’ and financial services with a shoutout to FNB eBucks for the incredible personalisation they offer through their programme.
✅ A loyalty KPI to convey to the board: ‘Customer Lifetime Value from a loyalty programme as this is often missed at their level, the board level needs to see the value that the members bring to the programme.’

Watch our #blindloyaltychallenge for loyalty insights with Quaniet 💡

Listen to my interview with Dr. Nejib Ben-Khedher on the Blind Loyalty Challenge I host. Seven minutes of questions asked and answered in a fun, rapid and energetic way. Dr. Nejib Ben-Khedher is the head of Emirates Skywards with incredible insights related to loyalty programs.