Turning decades of loyalty experience into practical data education.
I’ve led loyalty strategies for some of the world’s largest brands and built Truth to help businesses make better decisions using the customer data they already have.
My work sits at the intersection of data interpretation, behavioural understanding, and real-world execution. I focus on helping businesses see patterns clearly, understand what drives customer behaviour, and turn that insight into practical action that supports growth.
My approach blends data, psychology, and real-world experience to help you understand not just what customers do, but why they do it, and how to use that knowledge to grow.
CUSTOMER DATA PLAYBOOK
$99/ Once-off
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Understand the three data layers you already have: demographic, behavioural, and emotional and how to interpret each one correctly
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Learn how to identify your most valuable customers and use behaviour patterns to focus effort where revenue is actually driven
Customer data simplified
Unlock the power of customer data to drive smarter marketing and stronger loyalty. This training gives you practical insights into collecting, processing, and using demographic, psychographic, and behavioural data to grow your business.
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One of the most powerful ways to truly understand your customer is by analyzing behavioral data — not what they say, but what they actually do. In this video, I…
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Testimonials
“If Truth asked me the NPS question, regarding recommending this course to colleagues, I would choose an 11. For anyone wanting to learn about and/or refine their current skills in loyalty, rewards and loyalty programmes, I would certainly urge you to sign up for the 6 week course. Four colleagues and I signed up for the course and it was challenging, yet so satisfying. We have been delighted as clients. I’ve learnt that if you want to become an expert, learn from the best.”
Natasha DorenEx-Financial Services Executive, Multiply
“It’s insightful. It’s challenging. Encouraging. And rewarding! Thank you to Amanda and the Truth team for a proper deep-dive into the world of customer loyalty. The UBU team has gained valuable knowledge and insights that certainly help lay the foundations for how to best attract customers, and keep them coming back for more!”
Adele GroenendaalEx-Head of Content, UBU International
“I’d just like thank Amanda and the Truth Team for an exceptional course they have put together! I would recommend this course to anyone who has an interest in Loyalty Programmes and wants to understand the core principles of how best to design and implement a loyalty platform that drives the results you looking for! A highly recommended course, thank you!”
Matt KoningTLC Marketing
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